Green Colour Food Packaging

It may appear that designing effective food packaging is merely a matter of selecting the right color preferably red to create the corresponding effect with your customers.

Green colour food packaging.

It is mainly associated with healthy natural organic vegetarian and fresh. The color is also the symbol of well being and health. Green is the main color associated with being fresh healthy natural organic or vegetarian and is now a symbol of health and well being. Minimalism in packaging design means the brown kraft carton matched with black imprint.

In food packaging red has always been universally accepted. For food packaging however the color brown often takes the place of black as a more appetizing color which can still be portrayed with the same descriptors as black. Green has been used to portray wealth relaxation balance harmony nature environment and creativity. The color is a choice of many organic and herbal products.

What attracts attention are the details smart catchy phrase or a beautiful artsy pattern printed. Evidently there is more to food packaging design than that. It s the colour of nature so there s no real surprise that it is linked to environmentally friendly products. That is until the day that sustainability initiatives eco friendly products and organic kale eclipsed suburbs everywhere with near divine status granted to the green juice.

There is more to food packaging than color. Red on the other hand is an aggressive color that is often used for packaging food. It also signalizes that the product is healthier has less fat and maybe fewer calories. Buyers are likely to take food and pharmaceutical packaging colour more seriously than fmcg product packaging.

Packaging color can also be influenced by trends. In food marketing green is the perfect choice if you want to emphasize or make a claim about natural ingredients or the health benefits associated. Or a white cardboard with the same imprint. Green for example tries to show the quality of a product how good it is for us or for our environment.

It also means choosing very toned delicate colors and small typography. Here are some insights. Green is commonly used in food because it is. Red wants to us to become hungry or thirsty.

When it comes to using the colour in food packaging it s typically associated with hearty and satisfying foods which you know you ll enjoy. Until recently green was not a popular color for food labels perhaps as a result of green being found in nature as grass or leaves rather than prepared food. Browns and earth tones are warm appetizing wholesome natural. In relation to food.

White stands for purity and simplicity.